Run Offline is a conceptual pop-up shop imagined as a Nike initiative, that is designed to encourage people to disconnect from their screens and engage more with the world around them. The project promotes a digital detox by inviting participants to
reconnect with their physical environment especially through movement and exercise in nature. 

Developed as a fully analogue campaign, Run Offline explores how the brand might communicate without relying on digital platforms. All promotional materials were envisioned using only traditional, paper based methods, reinforcing the project’s core message which is disconnection from the real world.